Paid advertisements and branded social content

COMMERCIAL & SOCIAL MEDIA

ATOMS

At Atoms, a DTC sneaker brand, I wrote, shot, edited, and delivered agency-quality social media content and paid advertisements, with deliverables consistently exceeding the expectation of 30 assets weekly.

As they are a startup, I proactively took on multiple roles, including market research, campaign development, and social media scheduling.

My work with Atoms has led to some amazing experiences, including Atoms’ collaboration with major brands such as MKBHD and Ridge Wallet.

Since my employment began, Atoms’ social media view rate per post has tripled.

PRATT INSTITUTE

In my role as a Sidelights Videographer at Pratt Institute, I led branded video production, completing every task from pre-production to final delivery.

The goal was to create more campus engagement, with this content being displayed on the university’s social channels and on televisions across the campus.

My work with Pratt led to my selection to lead production on the university’s most important video production yearly: a featurette about the design of the Pratt Legends Award.

Like my other work for Pratt, I did everything from pre-production to post, and the video was screened to great acclaim at a banquet of over 200 donors.

JEZ Magazine

I was hired to manage all aspects of video content for premier fashion and culture periodical JEZ Magazine during their transition from print to digital.

JEZ’s core strategy was to become more video-first and reach the young adult audience in a more streamlined approach that required less effort on the consumer’s part than purchasing a paper magazine.

With their target demographic being active and fashion-savvy people in their late 20s, our EIC focused mainly on workout instructionals and fashion content with a focus on product placement.

A personal highlight was this cooking instructional video with Brad Pitt’s personal chef.

DGT Gallery House

At a respected Brooklyn art gallery, I produced branded video content and animated graphics to support exhibitions, fundraising events, and online promotion.

My work directly contributed to the success of several fundraising events, collectively raising over $800 in support of the gallery. I also created promotional videos, website graphics, and motion assets that elevated the gallery’s digital presence and audience engagement.

Beyond video, I designed advertisements and promotional materials for exhibitions and events, ensuring cohesive branding across print and digital platforms.